By Jon Hietbrink
We can’t lead movements the same way we lead organizations.
Many organizations run like machines–they thrive on alignment, order, discipline, and consistency, but movements are like organisms–they feed on change, complexity, empowerment, and freedom. Mechanical organizations can be directed by insightful strategic planning, consistent management and disciplined execution, but it’s debatable whether organic movements can be led at all–like a swelling ocean wave, movements are something we catch, not something we create. So the question becomes, “How do we lead in such a way that we’ll be ready to catch the wave when it comes?”